Marketing Analytics & Projects

I am experienced with market research platforms turning data into insights that drive growth. Beyond lead generation, I use these powerful analytics tools to identify market trends, uncover new client opportunities, and develop targeted outreach strategies. I focus on connecting with the right prospects at the right time, ensuring more meaningful interactions. This helps me stay ahead of industry trends which optimizes marketing efforts and strategies in a rapidly evolving digital environment.

Projects

Advanced Strategic Marketing -->

Launched a business and developed a comprehensive marketing strategy for a new product, incorporating market research, competitive analysis, product design, pricing, promotion, and distribution. This included building a strong brand identity, executing targeted advertising campaigns, optimizing search engine marketing, and effectively managing cash flow to ensure profitability and successful product distribution to end users.

Customer Insights -->

This project examines behavioral intentions, and the factors that influence sports fans, including accessibility and levels of consumption. By analyzing general demographics and independent variables like age, gender, location, student status, and ethnicity, we aimed to find correlations between these factors and fan engagement. We were able to better understand how different consumers engage with sports, providing insights that can help develop strategies to increase fan participation based on their individual preferences and habits.

Create An App -->

Created a digital app that addressed a key social and environmental justice issue, driving engagement with the target market through a well-defined strategic approach, while overseeing brand development to ensure alignment with both ethical values and market trends.